The Almighty Pro-Lite Dryer uses tourmaline-infused ceramic components to emit maximum negative ionic and far infrared heat. Far infrared heat works to eliminate static and frizz, and reduces drying time while preserving moisture in the hair shaft. The results are healthy, vibrant, smooth and silky hair. The 2 speed and 3 heat settings makes this dryer perfect for any hair type. The powerful AC motor, 9 foot swivel cord and salon hook makes this dryer a favorite among professionals.